Cartridge Shop Privacy Policy
Update: We made a change to our Privacy Policy: your personal information might also be shared with our affiliated companies.
Who are Cartridge Shop?
This website is registered to Cartridge Shop, a leading online retailer of ink and toner cartridges, that has served UK customers since 1999. The company itself is registered at Cartridge Shop (UK) Ltd, RSM Festival Way, Festival Park, Stoke-On-Trent, England, ST1 5BB. Our company registration number is 10371306.
As a result of being registered with the ICO (Information Commission's Office), we're committed to respecting and protecting your privacy as the data controller for processing your data.
Information Cartridge Shop collects from you
When you place an order, register for an account or use a contact form on our website, we collect information about you. Information can also be gathered via our online chat system when you speak to a customer services advisor.
The type of information collected from you
The details we may collect from you might include your name, address, email address, IP address and information regarding what pages are accessed and when. If you make a purchase from the Cartridge Shop website, we will store both the orders and products you have purchased. These details can be accessed by viewing your online account.
When you order products from our website, the card information you provide is not held by Cartridge Shop but a third party payment processor. Braintree (part of PayPal) is our chosen processor of Credit/Debit card transactions and their own privacy policy can be viewed by clicking this link.
How does Cartridge Shop use your information?
We may use your information in order to:
- Process orders submitted by you for goods.
- Ask for your opinion on our products and services.
- Make you aware of changes to our services.
- Send you communications which you have requested that may be of interest to you.
- Personalise your experience of using the Cartridge Shop website.
- If you have granted us permission to do so, we may contact you via personalised marketing communication.
Depending on the relevant activity, Cartridge Shop will hold your information for as long as necessary on our systems in order to achieve this.
Legitimate Interests
Occasionally, under the legal basis of "legitimate interests", your personal information may be used by Cartridge Shop. For example, we may send you emails about products you have bought or products which are similar. Please be aware that if you have told us you don't want emails such as these then you won't receive email marketing emails at all.
A thorough Legitimate Interest Assessment (LIA) will have been carried in any event out to ensure that your interests, and any potential risks to you against Cartridge Shop's own interests, are both appropriate and proportionate.
Details on who has access to your information
Cartridge Shop will never sell or rent your information to third parties. Furthermore, Cartridge Shop will never share your information with third parties for marketing purposes.
To complete tasks and provide services for you on our behalf, we may pass on your details to a third party provider. These tasks include payment processing and email communications, for example. Crucially, where we use a third party provider to complete a task or provide a service, we will only disclose personal information that is necessary. Cartridge Shop has a contractual agreement in place that forbids those third parties from using your information for marketing purposes. Those third parties are also required to keep your information secure. Cartridge Shop is allowed to pass your personal data to our affiliated companies.
Ensuring your information is kept secure
This site uses SSL encryption to ensure that all personal information is handled in a secure manner. This encryption prevents third parties from gaining unauthorised access to your personal data when using our website. Most web browsers show a green padlock symbol to confirm when an SSL encryption is in place.
Furthermore, steps may also be taken by us to ensure your data is kept secure and protected against unauthorised access. This included the use of Firewalls, Antivirus/Malware protection and blocking access to any traffic deemed suspicious.
Marketing communications and your choices
Cartridge Shop is committed to delivering a positive email marketing experience and therefore it is important we obtain an appropriate legal basis in order to communicate with you.
During the course of a sale, we use "legitimate interests" as a legal basis for sending you marketing communication. You are given the opportunity to object to marketing before completing your order (this opportunity will also be offered on every future communication you receive from us). We work tirelessly to ensure the email communications we send are relevant and contain similar products and services offered through the Cartridge Shop website.
Additionally, you can also choose to receive email marketing by freely giving explicit consent via either our newsletter sign up forms or when you register for an account.
Consent can be withdrawn or you can change your marketing communication preferences either in the "Manage Marketing Preferences" section of your online account or through the links displayed within any of the marketing communications we send. Alternatively, you can email [email protected] or call 020 7741 0060.
Accessing, updating and removing your information from Cartridge Shop
We are committed to ensuring your data is as accurate as possible. As a result, we urge you to update your account with relevant new data, especially around email address and billing/delivery addresses via your online account. If you believe the data we hold about you is incorrect then please contact us and we will update this in our systems as soon as is reasonably possible.
You have the right to ask for a copy of the information we hold about you. There is no charge to have a copy of this information. Please note further copies of the same information may result in a reasonable administration fee. This information will be provided within 28 days of request.
You also have the right to have this information removed from our systems if you wish for your personal data to not be held by Cartridge Shop. However, in accordance with UK tax law; Cartridge Shop is required to securely store basic personal data of our customers for a minimum of six years.
If you wish to update your personal information, have it removed or would like to submit a request for a copy of the information we hold about you, please email [email protected] or phone 020 7741 0060.
Important: We may require you to verify your identity before requesting a copy of, updating or removing personal information to ensure personal data is kept safe and secure.
Customer Profiling
In order to create marketing communications that are highly relevant to you in accordance with your marketing preferences, we may analyse previous purchases made by you. This information may also be used to enhance your onsite experience and promote the relevant printer cartridges and consumables for the devices associated with your account.
If you wish to object to this processing, but still want to receive general marketing communication, then you can object to this specific processing by emailing [email protected]
Website Recording
On the Cartridge Shop website, a recording service provided by Lucky Orange LLC may be used. The Lucky Orange tool may record mouse clicks, mouse movements, page scrolling and any text keyed into forms on our website. Your password or any payment information will not be included in the information collected by this service. This information is collected only to improve the usability of the Cartridge Shop website and is therefore just used for reporting purposes.
Data Retention
Fulfilment and Financial Records: under financial regulations, these may be kept for as long as required after which time we may delete such records; typically after seven years.
Website Account: Cartridge Shop reserves the right to delete your website account if your account has not been used for an extended period.
Email Marketing: Where you have consented for marketing communication, Cartridge Shop will keep your data until you notify us otherwise or withdraw consent. Cartridge Shop may delete your data for email marketing purposes after a prolonged period of inactivity.
Cookies
As is the case with most websites, Cartridge Shop uses cookies to help deliver a more personalised service to users. A full list of cookies currently in use on our website can be found on our dedicated cookies page.
Information on our complaints procedure
Should you wish to make a complaint regarding our handling of your personal data, you can email [email protected] where the matter will be investigated. If you are still not satisfied following our response, you can escalate your complaint to the Information Commissioner's Office (ICO).
Further Information
For more details about GDPR, please visit Cartridge Shop's dedicated GDPR FAQ page.
Privacy Policy Updates
This Policy was last updated in November 2024.